Oracle Program Manager, Global Social Media in Sacramento, California

Program Manager, Global Social Media

Preferred Qualifications

Preferred Qualifications

Oracle Corporate Communications is looking for a Program Manager, Global Social Media with proven expertise at creating, managing, and publishing compelling, brand-worthy social media campaigns and content. The Program Manager, Global Social Media reports to the Director, Global Social Media and helps lead and manage both our Employee Amplification and Digital Executive Communications programs. In addition, the Program Manager will work with other Marketing and Content departments to increase reach of the above mentioned programs and contribute with organic and paid social media recommendations to increase the success of these programs.

The ideal candidate has a strong mix of creative, analytical, and leadership skills. He/She will have a deep understanding of global social media platforms, measurement, and how to integrate with public relations and marketing teams. Understanding the sales and marketing funnel and how social media can expand the reach of content, attract visitors to owned web properties, and generate leads is also preferred. In addition, the ideal candidate will have corporate experience and knows how to work with various stakeholders across all levels.

Proficient in content marketing with experience sourcing and managing content for a global brand and the leadership teams. International experience preferred.

Experience with overseeing website design and improvements.

Roles & Responsibilities:

Collaborate with PR, advertising, marketing, and other key stakeholders to ensure all promotions via social media are coordinated and consistent with the Corporate Editorial content calendar and Tier 1 initiatives.

Create, curate, adapt, and manage content for specific initiatives/social networks. This may include positioning content for Twitter, sourcing images and graphics to accompany Facebook and Twitter posts, taking and curating photos and videos for visual platforms like Instagram, and developing post copy.

Responsible for driving and oversight of Employee Amplification and Digital Executive Communications programs, may include content syndication, content publishing, gamification strategies, and measuring program performance.

Qualifications

  • At least 6-10 years working in social or digital media.

  • Excellent writing skills and attention to detail.

  • Proactive thinker who develops insights from data to bring creative vision and new ideas.

  • Experience being the program owner and main point of contact for corporate initiatives.

  • Experience leading social media campaigns and content development.

  • Deep understanding of social media tools and defining metrics for success. Possesses knowledge and experience in the tenets of traditional marketing.

  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

  • Exceeds at building and maintaining relationships, online and off.

  • Is a team player with the confidence to take the lead and guide other employees when necessary.

  • Marketing degree is welcomed, but not required with relevant work experience. Bachelor’s Degree preferred.

Detailed Description and Job Requirements

Development of communication programs to promote Oracle

  • s products and services.

Integrate advertising into the marketing campaigns, exercising judgment and business acumen in selecting methods and techniques for best practice / creative solution. As a recognized authority and leading contributor maintain regular interface between the division and Corporate. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage tier 2 local advertising and arrange sign off with Corporate. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Oversee partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.

Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. A proven track record in advertising across line-of-business and/or geography as an account manager, with experience of creative production and media buying.

Oracle will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco's Fair Chance Ordinance.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Job: Marketing

Location: US-CA,California-Redwood City

Other Locations: US-CA,California-San Francisco

Job Type: Regular Employee Hire

Organization: Oracle