Oracle Competitive Intelligence Director, Oracle Marketing Cloud in Sacramento, California
Competitive Intelligence Director, Oracle Marketing Cloud
Director CompetitiveIntelligence – Oracle Marketing Cloud
Oracle's business is
information – how to manage it, use it, share it, and protect it. For over
three decades, Oracle, the world's largest enterprise software company, has
provided the software and services that let organizations get the most
up-to-date and accurate information from their business systems.
Oracle Marketing Cloud (OMC)
simplifies digital marketing by providing one place to connect data,
orchestrate experiences and optimize interactions for each individual customer.
Intelligence is a critical enabling component which helps our sales team be
more effective in competing and winning deals. Competitive Intelligence
provides timely, relevant and actionable competitive insight, content, tools
and sales support against our key competitors.
now need to recruit a Marketing Cloud competitive expert to define the
competitive landscape, build timely, relevant and actionable competitive content and
tools, deliver competitive sales training,
drive competitive sales programs and support competitive deals.
The purpose of this role
is to provide leadership and expertise in Marketing Cloud competitive research,
analysis and insight with the goal of uncovering and articulating Oracle’s
competitive advantage and, ultimately, to help our sales force win OMC deals
against Cloud competitors offering similar solutions.
The successful candidate
will be viewed globally as the subject matter expert for Marketing Cloud competitor
offerings and will own the Competitive Intelligence function in this area.
position requires deep competitive research and thorough analysis of the
Marketing Cloud marketplace from publicly available information. The successful
candidate should have a track record in creating high quality, executive level
analysis with rational insight and conclusive business recommendations.
position requires extensive familiarity with Marketing Cloud products and
solutions and a thorough understanding how Marketing Cloud Applications are being
used by enterprises to embrace the digital economy.
is a senior level position. The role will require regular interface with
Oracle’s sales channel, product management and product marketing and you may have
occasional opportunities to present to senior management. The core work carried
out by the successful candidate will include competitor analysis, content and
sales tool development, sales training, and deal support.
ideal candidate is a self-starter who will independently own, prioritize and
drive timely quantitative and qualitative analysis in the domain of Marketing
Cloud competition. The successful candidate will possess strong analytical
traits, deep knowledge of markets, products and competitive landscape
(including ability to predict and explain current/future trends), and the
ability to translate (both verbally and in writing) technologies into business
value as a means of differentiating Oracle from its competition and as a means
of simplifying our value proposition to help sales win more projects.
Competitive Intelligence role will work closely with other CI specialists who
focus on related products/solutions.
S/he will also be responsible for staying current on the latest products,
trends, innovations and public announcements of competitors’ Marketing Cloud offerings.
Asthe Marketing Cloud subject matter expert on competition, you must be able toconduct deep competitive research and defensible analysis/proof points andpositioning of Oracle versus competitors’ Marketing Cloud strategy. Competitiveanalysis must be accurate, timely, factual, unbiased and contextual, resultingin value added insight for sales.
Provideactionable competitive intelligence, sales tools and training to Field Sales,Oracle Digital Sales and Partner Sales. Specific collaterals will includecompetitor SWOT analysis, sales cheat sheets, presentations, competitivewhitepapers and competitor rebuttals.
Ongoingtracking and analysis of current and emerging Marketing Cloud competitors and markettrends.
Monitordeal win and loss rates. Analyse underlying cause and effect and bring insightand recommendations to sales management how to improve.
Develop,present and maintain regular sales trainings for global and regional salesorganizations.
Providedirect deal support to sales teams, upon request (some engagements may involvepresenting to customers and Partners).
Functionas Marketing Cloud competitive expert to other Oracle organizations such asproduct management, product marketing, sales and customer success executives. Providethem with deep insight relative to the Marketing Cloud competitive landscapeand deep understanding of key competitors’ business model, go-to-market salesstrategy and product/service differentiation. Advise them on targetedcompetitive advantage campaigns, sales training needs, marketing messages andproduct gaps.
Workclosely and share knowledge with peers from across the Competitive Intelligenceteam to ensure we maximize our cloud “suite” and “stack” competitive advantages.
Builda global virtual Competitive Intelligence community for Marketing Cloud across geographicregions so there is an informal feedback loop between content creation andsales execution. Network with Business Development, Presales, ProfessionalServices, Customer services and Customer Support to ensure local competitorthreats are understood and addressed.
Otherduties as assigned.
10-12 years of productmarketing, competitive intelligence, competitive strategy, messaging or productmanagement experience, focused in the areas of Marketing Cloud and CRM/CX.
Prior relevant experience in competitive intelligence/analysis willreceive strongest consideration. Previous Marketing Cloud product sales, industryanalyst, product management, or product marketing background stronglypreferred.
Deepknowledge of the Marketing Automation competitive landscape is required.Experience with enterprise Marketing Automation solutions from Salesforce,Adobe, SAP or Microsoft would be a distinct advantage. Relevant Marketing Automationexperience with companies such as Marketo, Hubspot, BlueKai, Eloqua, Compendium,Responsys, Maxymiser, ATG and similar providers are also of interest.
Ability toanalyze products at a technical level such that analysis is useful forpre-sales/sales consultants (not just generalists). Hands on experience defining,building, testing, using or implementing Marketing Cloud applications is anadvantage.
Ability toprovide market level or strategic level analysis for senior executives isimportant as this role requires executive communication and may occasionally includepresentation to senior management.Financial analysis expertise is a plus.
Ability toprioritize multiple simultaneous projects/deliverables to successful completion(i.e., in a quality and timely manner).
Stronginterpersonal skills. Excellent writing and analysis skills. Strong verbalcommunication.
Analytical and astrategic thinker. Energetic and enthusiastic. A self-starter and team player.
Proven ability towork with Sales, Product Management/Marketing, and communicate to executives.
Deep insight intoreal-world customer issues, either through previous experience implementing or project managing real-world customer businessapplications (from either the vendor or customer side), as an industry analyst,or by presenting solutions at customer briefings, a strong plus.
BA/BS degree inbusiness, technology or research is minimally required. Master’s degree is preferred, butdemonstrated experience can be substituted.
The successful candidate must
be a self-starter focused primarily on completion of quality and timely
deliverables with an “ownership” mentality to drive analysis and content
creation within his or her area of focus, as well as be a team player to drive
the overall success of the Competitive Intelligence team and OMCI organization.
To be successful, s/he will
have a background in industry analysis, competitive intelligence or selling, managing,
marketing or supporting Marketing Cloud related products (either on the vendor
or customer side). This position
requires excellent writing skills as well as verbal communication skills,
familiarity and understanding of competitive intelligence and marketing process
and deliverables, and a keen understanding of how Enterprise Marketing Cloud
vendors compete with Oracle.
Work Location:HQ Redwood Shores
Successful candidate must be based in San Francisco Bay area.
Travel Component:< 15%
As part ofOracle's U.S. employment process, candidates will be required to complete abackground check prior to an offer being extended. These backgroundchecks include: Prior Employment Verification / Education Verification / SocialSecurity Trace / Criminal Background Check / Motor Vehicles Records (whererequired for position)
Oracle Supports Workforce Diversity
Detailed Description and Job Requirements
Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.
As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables.
Acknowledged authority within the Corporation. Provides leadership and expertise in the development of new products/services/processes, frequently operating at the leading edge of technology. Demonstrated product/project management experience. Ability to work with Executives. Strong interpersonal skills. Excellent written and verbal communication. Demonstrated product/project management experience. Creative, energetic, and enthusiastic. Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Basic HTML and web technology skills a plus. BA/BS/MBA degree.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Job Type: Regular Employee Hire